George Beke dropped the hint of his Pan-African moves moments after he fanned the flames of excitement among Ghanaian fans when he revealed that plans are in the pipeline to hunt for the country's next big thing through his much-acclaimed lens; the ''Geobek Standard''.

According to George Beke, the hunt for special music talents across the continent will also afford such talents opportunities to thrive considering his vast connection with A-list and other already established Nigerian musicians making headway on the music scene.

The 'Ikwerre Giant' as he's fondly known also shared his interest in putting together a collaborative music project which he believes is poised to bring new talents all over the continent of Africa to light.

The respected music executive also foresees a great future ahead for African music following global acceptance of its sound vibes especially Afrobeats and Amapiano genres as it were.

George, who is a graduate of the University of Johannesburg, said that the continent has a chance to form a powerhouse of music influence to the world.

According to him, the music form known as Amapiano is a new exciting South African genre that has the potential to stay and become one of Africa's major music genres like Afrobeat.

He said; The future of African music is looking good, with the help of the new subgenre "Amapiano" on the African music export, the continent has a chance to form a powerhouse of musical influence. Amapiano is a South African subgenre from house music that has the potential to stay and become one of Africa's major music genres like Afrobeat. 

"Amapiano roots from house music often marries seizing basslines with delicate piano or synth lines fused with more African percussions creating 3 types of Amapiano sound like the dance Amapiano, the soulful Amapiano and the Afro-House Amapiano (Afrobeat delivery style on Amapiano sound.

"If we can get another wave of music genre from the rest of Africa just like South Africa is doing with Amapiano and West Africa with Afrobeat, African sound and music will continue to gain global acceptance," George added.

ABOUT GEORGE BEKE: 

The A&R specialist has championed the finest of recording labels on the continent; Geobek Records, in addition to his formidable resumé that hosts MrEazi's 'Leg Over' (Remix) which featured French Montana and Ty Dolla $ign; 'Sampudi' by Burna Boy; Runtown's 'Tradition'; as well as Laylizzy's 'Hello' featuring AKA to name a few.

Born George Beke in Port Harcourt City of Rivers State, Nigeria; George Beke is one of Africa's dynamic A&R specialist, executive producer, doubling as an equally stellar creative strategist for brand development, media and production.
He has always been a man of many talents, with great experience in the music, film and entertainment industry, armed with an excellence that is evident in his ability to scout and nurture the imaginative potential of African recording artists.

His greatest honour remains to forge a career for himself out of raw potential, just as he does for others under his watch. But his scope knows no bounds and he is keen on improving his very dream of promoting African music worldwide through compelling back-to-back collaborations.

His mother is his biggest influence, guiding him to be enthusiastic and passionate about helping others; an experience that has proved essential to his resourceful profession.