One of the easiest ways to reach out to thousands of Nigeria with your products now is to sell on Jumia, and the power of the internet cannot be underestimated. Jumia is the 12th most visited website in the country, according to Alexa and 1,599th most visited in the world, so you are sure people will get to see your products.
Now, the top ecommerce website has a presence in over 14 countries, and reportedly own less than 20% of the products they display, which means they have an opportunity for you and I to come on board and sell as business owners.
Before I show you how to sign up as a seller and begin to market your own products, we’d be seeing the advantages and disadvantages of selling your products on Jumia (and Konga of course).
Advantages Of Selling On Jumia
For visiting this page, you would have already been familiar with some of the advantages of selling on the Nigeria’s top ecommerce website, but we will be touching them for clarity purposes.
Some of the advantages of selling your products on Jumia include:
Access to a wider audience
Jumia reportedly gets over 15 million monthly visitors from Nigeria alone, and you can imagine having to reach out to that number of people.
There are beliefs that Nigerian’s don’t shop online, but it’s not entirely true. I shop from Jumia regularly, and I have a good number of friends who do that also.
When you sell on Jumia, you sell with the trust people already have for Jumia. We know they won’t scam us, and all their sellers are trusted so we can comfortably pay.
Easier to manage
Jumia will handle everything from collecting your money to doing the delivery, so why give yourself headache if it is an option?
There are a lot of other advantages, and the power of the internet cannot be underestimated.
Disadvantages Of Selling On Jumia
Whatever has advantages they say, has disadvantages.
Some of the disadvantages of selling your products on Jumia include:
No matter what you sell, there are already a good number of people selling that too, and sometimes they sell at incredibly low prices to keep up with the competition.
Nigerians are very price conscious, and we always go for the cheapest of anything we need, to the disadvantages of the seller.
Product title, images and description
Same way sellers on Aliexpress hijack people’s photos and product descriptions to market their own products is the same way they do on Jumia, and most of them end of pinning these products to incredibly lower prices, and you have to succumb to the competition or end up not selling at all.
Fees and commissions
You are charged for each successful sale, and though the fees are user friendly, no one likes money leaving their pockets.
Nevertheless, it is necessary for the maintenance of the platform.
There are times the customers will find reasons to return the orders they made, and it will affect your business and the impressions your products get negatively.
No matter what it takes, make sure you provide value because in the end, it wins.
What Can You Sell On Jumia?
There are so many products you can sell, and you can in fact sell anything you find on the site.
Some of the examples include:
- Phones and tablets
- Electronics, ie television, sound systems, cameras
- Computers and accessories ie laptops, scanners
- Grocery ie toiletries, beverages
- Baby items ie toys, diapering
- Fashion items ie watches, shirts, wigs and hair
- Health and beauty products ie makeups
- Home and office products
- Sports items ie footballs, boots
- Gaming products ie video games
And so on.
You can visit the website to get an idea of what you will be able to market there.
What Can You Not Sell On Jumia?
As with every other ecommerce website, there are also restrictions to the things you can sell.
Some of these things include:
- Stolen and/or counterfeit goods
- Illegal substances
- Fake money and any other products which counterfeit financial instruments
- Plants and animals threatened by extinction
- Any explosives, flammable materials, fireworks and ammunition
- Fake birth certificates, IDs, driving licenses and any other documents
- Anything related to hacking
- Items related to pornography, paedophilia and others
- Any items that contravenes to intellectual property.
Conditions Required For Selling On Jumia
Some of the conditions required for selling on Jumia include:
- You must be up to 18 years of age
- Quality of your products cannot be underestimated, and you must maintain transparency. Jumia does a routine quality check on all products.
- Your products must be sold on all platforms as they are listed on Jumia. Don’t sell your shoes for ₦4,500 on your website and ₦6,000 on Jumia because you want to make back the charges or feel like you already have a credit-card ready audience at your disposal.
- A Tax Identification Number is compulsory to complete the registration processes.
- Make sure your products are never out of stock, and maintain a ready-to ship policy within 24 hours.
How Much Does Jumia Charge Sellers On Their Platform?
The fees and charges depend on some factors, especially the type of products and the method of delivery chosen.
As a vendor on Jumia, you might also need to pay for the cost of shipping, enhanced marketing fees and the cost of shipping your products.
How To Start Selling On Jumia
Fill in your name, email, phone number, TIN and the required business information, then submit.
They also provided two phone numbers – 01-888-1102 and 01-277-2361, and you can dial them to get a customer care help you out with the processes.
Taking your business online is no doubt the best thing you can do in this 21st Century, and with the way things are going, the whole world is becoming techie.
Thanks a lot for reading along.
What do you think?
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